Brand Guidelines
Welcome to our brand guidelines. A clear breakdown of the core components that ensure consistent and cohesive use of the Blocksense brand.
Logotype
The Blocksense logo is composed of two core elements:
the symbol, affectionately known as "The Star" and the logotype.
The horizontal lockup (symbol + logotype) is the preferred version of the logo. This configuration should be used in most cases to maintain visual consistency and brand recognition.
The logotype should never be used alone. If you must use the brand in minimalist contexts (e.g. app icons or social avatars), only the symbol may appear independently.
Symbol
Designed with scalability in mind, the symbol retains its clarity and distinctiveness even at very small sizes, making it ideal for almost any use. Versatile and minimal, it can stand on its own without the logotype.
Color Palette
The Blocksense color palette is designed to reflect our brand’s clarity and innovation. It consists of primary, supporting and background tones that work together to ensure visual consistency and flexibility across all media.
Typography
To maintain a consistent and cohesive visual identity across all Blocksense communications, the Geist and Geist Mono typefaces should be used in all brand materials.
Geist Sans
Geist Mono
